The numbers
The audience isn't just large. It's active.
Recent native-platform analytics show Duce's BBQ education reaching millions of people across four major channels — and repeatedly finding new viewers.
17.4M+
Documented cross-platform views
Recent reporting periods • approximately 90 days
8.0M
Facebook views
90 days
4.32M
Instagram views
90 days
3.56M
YouTube views
90 days
1.56M
TikTok views
12 weeks
The signal behind the scale
The content keeps finding new people
It isn't recycling the same follower base. Unique-viewer numbers tell the real story for a brand buying reach.
2.5M
Facebook viewers
90 days
1.26M
Instagram viewers
90 days
1.26M
TikTok accounts reached
12 weeks
651K
YouTube monthly audience
28 days
Education performs
People don't just watch Duce. They learn from him.
- 268KHow Do You Hold a Brisket for 12 Hours?
- 190KJuicy Pork Steaks
- 184KPerfect BBQ Potato Salad
- 180KPeri Peri Chicken
- 161KStop Ruining Your BBQ…
71.6%
of Instagram views came from non-followers
The content model is practical: teach something useful, make the food look great, and give the brand a natural role in the lesson.
Pick your categorySource: native platform analytics supplied August 2026. Reporting windows as shown.