How to Make Brisket Like a Boss
The core format: teach a hard technique, make the food undeniable.
The content
Watch the work.
Teach something useful, make the food look great, and give the brand a natural role in the lesson. Here's what that looks like.
Education
Technique that travels
How to Make Pork Steaks Taste Like Competition BBQ
Recipe education — the format that drives 180K–268K view spikes.
Carolina Pulled Pork Sandwich with Fresh Chow Chow
Product-forward recipe content with natural integration points.
Brand story
Partners in the story
How Southern Pride Turned Smokers Into a BBQ Legacy
A partner brand's president on the podcast — what a deep partnership looks like.
The Future of Food Media at the National Restaurant Show
On-site industry coverage with Shawn Walchef.
Podcast
Long-form conversation
Turning a Weekend Hobby Into a Food Empire — The Grill Dads
Long-form conversation format available for brand-hosted episodes.
Balance Over Perfection — with Eddie Jackson
Reach beyond BBQ into food media and lifestyle audiences.
A Lifelong Mental Battle — with Ethan Suplee
Proof the audience shows up for substance, not just food.
More on the channel
Hundreds of cooks, interviews and episodes across four platforms.