All categories
Step 2 of 3 — Your activation plan
Apparel & Workwear
Duce is on camera in the same clothes he works in — kitchen line, competition trailer, catering floor and trade-show stage. Apparel gets worn, not featured.
Category exclusivity available for 2026.
How the activation works
01
Worn-in daily kit
Your chef coat, work shirt, apron or boots become the on-camera uniform across recurring BBQ education content.
02
Durability story series
Short-form proof content: heat, grease, smoke, 200 covers. Real wear-testing instead of a lookbook.
03
Co-branded drop
Limited Duce's Wild x your brand piece, promoted to a 17.4M-view audience with collaboration posts.
04
Live event outfitting
Demo teams and staff outfitted at trade shows, dealer events and VIP dinners.
Proof
- Branded apparel already appears in the majority of published content
- Backyard and professional audiences both buy workwear