All categories
Step 2 of 3 — Your activation plan
Grills, Smokers & Equipment
The Southern Pride relationship is the template: 20+ years of real product use before a dollar changed hands, now a 3+ year paid partnership with direct executive contact.
Commercial smokers held by Southern Pride. Adjacent equipment lanes are open.
How the activation works
01
Always-on ambassador
Monthly partnership with recurring organic integration in professional use.
02
Dealer & distributor events
Duce cooks on your equipment in front of the people who sell it.
03
Operator education
Training-grade content on load, hold, recovery and labor savings.
04
Raw footage for native publishing
Footage handed over for your team to edit and publish on brand channels.
Proof
- Southern Pride: 20+ years of use, 3+ year paid partnership
- Equipment content plays to both backyard and pro audiences