All categories
Step 2 of 3 — Your activation plan
Cutlery & Tools
Technique content is where tools sell. Trimming a brisket, slicing pork steaks, portioning for 400 guests — the tool is unavoidable and the lesson is the ad.
Category exclusivity available for 2026.
How the activation works
01
Technique-led integration
Trim, slice and portion tutorials built around your blade or tool, taught not pitched.
02
Buyer's-guide education
"Which knife for which cut" explainers that convert search and save intent.
03
Hands-on demo stations
Trade show and dealer-event stations where attendees use the product with Duce coaching.
04
Raw footage license
Clean, unedited product footage delivered for your own channels and retail screens.
Proof
- "How Do You Hold a Brisket for 12 Hours?" — 268K views
- 71.6% of Instagram views came from non-followers