All categories
Step 2 of 3 — Your activation plan
Beverage & Spirits
BBQ and beverage share the same table. Pairing content, VIP dinners and event bars give a beverage brand a credible reason to be in the frame.
Wide open. First-mover category exclusivity available.
How the activation works
01
Pairing series
Cook-and-pour content matching your pour to specific cuts and rubs.
02
Cook-with-it recipes
Braises, glazes and sauces built on your product.
03
VIP dinners & tastings
Hosted multi-course BBQ dinners with your brand behind the bar.
04
Festival & expo presence
Live demos at BBQ, food and trade events.
Proof
- 17.4M+ documented cross-platform views in ~90 days
- Audience skews toward hosts, entertainers and cooks